Kelleen Wiseman

Kelleen Wiseman

MFRE Academic Director & Manager


MacMillan 329, 2357 Main Mall


The University of British Columbia, 2014, PhD

Santa Clara University Leavey School of Business, 1991, MBA

University of Saskatchewan, 1985, BSA, Agricultural Economics

Dr. Wiseman has cross-cutting industry experience in the agri-food business, banking and marketing sectors in Canada and the United States. Her current teaching and research portfolio includes food and agri-business entrepreneurship, finance and strategy, and the economics of food quality and regulation.

Dr. Wiseman teaches at the undergraduate level and at the graduate level in the Master of Food and Resource Economics (MFRE) program.


  • ELEC 481 Economic Analysis of Engineering Projects
  • FRE 302 Small Business Management in Agri-food Industries
  • FRE 516 Financial and Marketing Management in Agri-food Industries
  • FRE 521C Topics in Food and Resource Economics - TOPICS IN FRE

Developing logistic regression models using purchase attributes and demographics to predict the probability of purchases of regular and specialty eggs, British Poultry Science. 2015 56 (4): 425-435

Salted and preserved duck eggs: a consumer market segmentation analysis, Poultry science. 2015 94 (8): 1942-1956

Health and Nutrient Claims in Processed Food Products: Are Consumers Gaining or Losing?, Journal of Food Distribution Research. 2011 42 (1): 118-122

Influences of demographic characteristics, attitudes, and preferences of consumers on table egg consumption in British Columbia, Canada, Journal of Poultry Science. 2011 90: 1088-1095

Teens, Food Choice and Health: How Can a Multi-Method Research Methodology Enhance the Study of Teen Food Choice and Health Messaging?, Journal of Food Distribution Research. 2011 42 (1): 123